You can use both paid and free guest posts. The latter can become one of the most effective methods of obtaining Tier 2 links, since when placing them, the budget will be required only for the creation of content, and nothing will have to be paid for publishing the material itself on the sites.
If you decide to work with sites that charge for guest posts, be careful - the main thing here is not to get on spammy sites that constantly earn money by selling links and publishing other people's articles. They are unlikely to be useful, and the likelihood of falling under search engine filters is quite real. To identify such sites, check if they have prices for publishing guest posts and placing links in existing articles, as well as content on dubious topics (adult, casino, etc.). In addition, organic traffic on such sites is usually low, because they are already under Google's filters.
1 year, 12 months ago