slavic - Well, if you're a content maker then yes, of course. In other cases, I don't think that you need it.

denni - It doesn't matter if you're a content creator or not, I think that information about content marketing can be useful for everyone. If you are actually interested in this topic then I think that you can check out http://www.zenefits.com/workest/why-accessibility-and-inclusivity-matters-in-content-marketing/ this link. Here you will find a good article about this topic that will help you to make first steps in this complicated question. So, make sure to read it when you find some time and I'm sure that this is what you actually wanted. Good luck.

denial - Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
Nowadays, content helps a lot to achieve SEO or other marketing strategies. Read also some tips here https://mediaonemarketing.com.sg/transition-words-seo-guide-2022/