Having discussed the importance of Bing SEO, let’s delve into some effective strategies as detailed in a Bing search quality blog, which can elevate your webpage’s position in search results.

1. Optimise Your On-Page SEO

Effective on-page SEO (or optimising the elements visible on the page) is a key factor for ensuring higher ranking on result pages, and the same is true for Bing. And despite using a vector-based approach for fetching results, you can get better search rankings using exact match keywords.

In simple terms, Bing displays results that exactly match the search query, word for word, unlike Google, which focuses more on the intent of the search. So, you can get better rankings for your webpage by ensuring that the content matches the keyword search and is relevant and helpful.

Aside from that, here are other on-page SEO tips to help with Bing SEO rankings.

A. Place The Target Keyword In The Title Tag

The title tag is one of the most important components of a web page that tells the crawler the context or the relevance of the following content. Hence, you should always insert the exact keyword (primary and others, if possible) here. At the same time, it should be very specific and absolutely relevant to the content.

Remember that click-bait titles, web page headings, and irrelevant keywords (compared to the overall content) will invariably pull you down the rankings.

B. Write A Proper And Clear Meta Description

Bing also considers the role of meta tags, similar to heading tags, in providing ‘meta descriptions’ to the crawler about the webpage. You may have often seen the meta description appear below the heading of a web page in the search results.

Include the primary keyword in meta tags, as this strategy is commonly recommended. Alternatively, you can use another keyword similar to the primary keyword in terms of relevance.

C. Use Relevant Header Tags

The header tags, albeit not as important (and not to be confused with the heading tag), can still help your on-page SEO. You can use the header tags in H2 or H3 for creating subsections so that your readers can clearly differentiate between the different sections of the content (like frequently asked questions).

This approach aids Bing in reducing the chances of a poor user experience, thereby positively influencing your webpage’s search engine ranking.

D. Include Images

Images and videos provide a break from the monotony of text on web pages and contribute significantly to search listing rankings. As such, you should include as many relevant images as possible in your blog post. Additionally, ensure that every image has an accompanying alt text (preferably with the primary keyword) so that Bing ‘knows’ what the image is all about.

However, remember that elements like graphics can influence the page load time of your website or webpage, which will drive away traffic. So, test the web page multiple times to ensure page loading doesn’t take long, especially on weaker networks.

E. Insert Relevant Keywords Throughout The Content

Finally, ensure you add both primary and other keywords through the content while keeping relevancy in mind. Don’t repeat any keyword too frequently (without any reason), as that will read like forced keyword insertion to improve the SEO rankings.

Always ensure that every keyword is placed contextually. Further, you can use keyword research tools like SEMRush to find relevant high-ranking keywords in your niche.

2. Focus On Content Quality

One constant across all search engines, including Bing, is the significance of quality content. If your content isn’t good, no number of keywords, images, or any other SEO strategy can help your search engine ranking on Bing.

Our guide to Bing SEO offers several strategies to help Bing enhance your content quality.

A. Keep Your Content Fresh And Updated

Consistently updating your website or webpage with fresh content is crucial in attracting organic traffic enhancing quality and credibility. But how do you ensure the freshness of your content?

Typical Content Lifecycle

One of the best ways to do so is to keep adding new information to your websites or web pages to keep the content relevant. You can either upload more quality and relevant blogs on your website or update the existing content (or, even better, do both) to attract user engagement.

P.S.- Always submit URLs of the individual websites or webpages (with the URL submission tool from Bing Webmaster) every time you publish or update a blog. This will help the webpage find its place in the Bing index immediately when the content goes online.

B. Add Relevant Content

Aside from keyword matching, optimising content for Bing requires you to add relevant content. For instance, if your blog is about the ‘best beaches in Australia’ (primary keyword), you shouldn’t only focus on synonymous topics like ‘best coats in Australia’ or ‘best shores in Australia’ for creating content.

Instead, you can create an extensive list of related and relevant topics, like ‘best family beaches in Australia’ or ‘best Australian beach vacations.’ And you can easily find such relevant topics using the ‘related searches on Bing’ feature.

3. Create Content For Your Audience And Not Bing

Perhaps one of the biggest misconceptions people have about improving search engine ranking is that they can easily ‘trick’ the algorithm. Such practices may include anything from keyword stuffing to adding irrelevant outbound or inbound links. In hindsight, the focus shifts from the audience to the search engine only.

Content Marketing Strategy Focus Audience

Following these Bing SEO tips will help protect your site from malpractices that can damage your SEO rankings, as the algorithm can detect them just as quickly. Creating engaging content encourages user interaction is pivotal for improving your SEO ranking.

But how can you improve user engagement? Here are a few ways:

A. Improve Click-Through Rates

Click-through rates are a quantitative measure of how many clicks a search result receives. As such, the top results on search engines like Google and Bing have a click-through rate of more than 27% and generate more organic clicks.

Generally, the higher your web page’s click-through rate, the better its chances of appearing on top of the search results. For instance, if your webpage ranks 2nd or 4th for a relevant keyword search but receives more organic clicks than the first, it will soon move to the top position.

So, how can you improve the click-through rate of your webpage? You can try:

Writing relevant and catchy (but not click-bait) headlines or headings
Writing descriptive and accurate meta-tags
Optimising the content for achieving the most relevant meta tags
Writing descriptive URLs comprising the primary keyword

B. Fast Load Times

As we’ve mentioned before, the load time or the time taken for a webpage to become completely visible on a browser is important for retaining user attention. Hence, it doesn’t come as a surprise that fast load times are crucial for page ranking and positive search traffic.

You can improve the loading time of your webpage by switching to faster web hosting services that can offer loading times of 1 second or less, even for pages with multiple quality images. Further, several plugins can aid your webpage or website performance by offering features like browser caching, page caching, etc.

In other words, these features will store information for faster retrieval during future searches.

4. Create Webpages With Higher Authority

If you’re familiar with how SEO works, you’d know that search engines like Bing use backlinks from other relevant and quality webpages for ranking. The greater the number of quality links or high-quality backlinks your webpage possesses, the higher its probability of securing a top position on the search result page.

Even Bing emphasises the importance of link building, recommending that website and webpage owners include more backlinks in their content by writing guest posts or through guest blogging. You can visit many free websites to write these posts and link them to the content on your website or webpage.

But here again, it’s important to remember that the links should be relevant to your blog and redirect users to quality websites.

Bing looks favourably on the ‘skyscraper’ method as a way to improve your webpage’s authority. It involves searching for high-performing blogs or websites with quality backlinks with similar content to yours.

Frame your content using these websites as references, ensuring that it’s of a higher quality. Finally, find websites linked to the original content and ask them to link to your better content.

5. Use The Power Of Social Media

Undeniably, social media send powerful social signals influencing our online visibility, and there’s no reason why you can’t use its power to rank higher on search engine result pages. This means that if your content or webpage is shared widely across different social media platforms, it sends positive ranking signals to search engines like Bing.

Social Media Impacts Seo

In hindsight, content sharing on social media is a testimony to the popularity of a webpage for search users. However, don’t fall prey to the artificial means of increasing followers or your content’s popularity (number of shares), as that will negatively impact the search engine ranking signals.

You can use the same tips mentioned above to increase the appeal and shareability of your content for social media, like adding relevant images and keeping your content up-to-date. Additionally, you can use social media sharing plugins so that people can easily share your content. Likewise, you may embed tweets within your content (for Twitter, of course) for readers to share it directly on the platform.

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