mikle - In a competitive global marketplace, localization allows businesses to offer a website experience that feels native and personalized to their target audience https://www.transperfect.com/technology/website-localization . By understanding and addressing the distinctive needs of the local market, businesses can establish stronger bonds with customers, gain their trust, and stand out from the competition.

sfontana - When you speak your customers' language, it shows you care and understand them. Plus, it opens up new markets. I've seen companies boost sales and trust just by adapting their sites.