barry36 - There's one place I can suggest here. Here https://revenuegrid.com/blog/salesforce-triggers/ . These articles are writen by the people with the first-hand experience with implementing cutting-edge technologies for sales impovement. So you can safely guess that the level of conceptual noverlty is through the roof there. And if you are interested, you can always contact them to impove your sales. That's pretty much it. And have a nice day!